Call us: 863-967-0668
Quality eye care from
a name you can trust.
 
 
 
 
 
 
 

Services

 

Comprehensive Eye Examination


Upon arrival, you will be greeted by our friendly receptionist. After brief paperwork the doctor's assistant will gather medical history and note any problems you are experiencing. During your comprehensive eye exam Dr. Sterling will thoroughly evaluate the eyes, inside and out, searching for potential disorders or diseases. Most individuals are unaware of problems that exist due to the lack of obvious signs or symptoms; therefore, yearly exams are very important. Dr. Sterling checks your visual acuity, performs preliminary tests, measures keratometry, determines refractive error, records ocular motility, and evaluates the health of your eyes through tonometry and dilation.
 
Comprehensive Eye Examination - Optometry Practice in Winter Haven, Florida
 
 

Contact Lenses


The contact lens world has made vast changes and improvements over the years and our doctor specializes in them all. After completing a thorough eye exam, Dr. Sterling will begin your custom contact lens fitting. First, you will be asked a few lifestyle questions for example: Are you interested in changing your eye color? Would you like to sleepin your contacts? Daily disposables vs. monthly lenses? How would you like your age related vision problems corrected? Next, the doctor will conduct all eye surface measurements and perform a tear film evaluation. The final step is to fit you with a pair of trial lenses and examine the comfort and compatibility by checking the fit and visual acuity. For new patients follow ups may be recommended.
 
Contact Lense - Optometry Practice in Winter Haven, Florida
 
And good news for our patients with allergies! There are now new lens materials and medications to help eliminate dry, itchy eyes.
 

Eye Infections, Eye Injuries


We offer emergency care of both injuries and infections. During normal business hours our staff will work to make you as comfortable as possible. After carefully assessing the extent of your infection/injury the doctor may order further testing, prescribe medication or recommend follow up care. Your eyes are precious, do not hesitate when problems arise. After hours, you may call Dr. Sterling at (863) 206-2040.
 
Eye Infections, Eye Injury - Optometry Practice in Winter Haven, Florida
 
 

Glaucoma Screening


Glaucoma refers to a group of eye conditions that damage the optic nerve. The optic nerve connects the eyes to the brain. Damage results in a loss of visual information being transmitted to the brain and a decrease in vision. Often patients with glaucoma will suffer vision loss as a result of changes in the fluid pressure in their eyes. Patients with glaucoma should undergo routine follow up visits to monitor their ocular pressure. Medication and surgery are viable treatment options; however, glaucoma is a condition that requires routine check-ups to ensure optimal ocular health.
 
drbill glaucoma comparison
 
 

Macular Degeneration


There are various types of Macular Degeneration. The two most common are referred to as Wet and Dry. Dry, also known as Age Related Macular Degeneration, is the leading cause of central vision loss among the elderly. As we age the macula becomes thin and stops working well, thus, leading to vision loss. The second type, Wet, occurs when fluid from newly formed blood vessels leaks into the eye causing vision loss. If caught early, Wet Macular Degeneration, can be treated by various therapies to prevent further damage.
 
drbill macular degeneration
 
 

Diabetic Retinopathy


Diabetes interferes with the body's ability to use and store sugar. Overtime, this disease can affect the eyes with a condition known as Diabetic Retinopathy. Blood vessel branches may enlarge and weaken the blood vessel walls. If this happens, blood may leak through the vessel walls and into the eye causing floaters and blind spots. If left untreated this serious condition may cause blindness. Treatments include Laser Therapy and other surgical treatments.
 
dr bill diabetic retinopathy
 
 

Cataracts


A cataract forms when clouding develops in the crystalline lens of the eye. This clouding prevents light from passing clearly through the lens. Long exposure to ultraviolet light, hypertension, medications, radiation, and injury can contribute to cataracts. Common complaints may include foggy, hazy, or dirty vision, change in color vision, and even double vision. If your vision can be corrected to an acceptable level with a change in prescription, then eyeglasses or contacts may be prescribed. If your vision cannot be corrected and the cataract(s) interfere with your daily life, then you would be considered a candidate for cataract surgery.
 
drbill cataracts
 
 

Surgery Co-Management


Our practice also offers follow up care for patients recovering from cataract surgery, laser surgery, and refractive surgery.
 

Accepted Insurance Plans


 
  • Medicare
  • Medicaid
  • UHC
  • BCBS
 
  • VSP
  • VCP
  • DAVIS VISION